WOOHOO!!!! I have been BUSY here at Fox!! I’ve created a small sample reel of all the sweeps pieces and promos I’ve been working on since March! Some of these late night news stories are BIZZARE! Naturally, I loved working on the graphics for these weird spots.
It was a challenge making high production designs and animations for footage that comes from cell phones, poorly lit rooms, and sketchy locations. Under normal production setting, most of this footage would be rejected. In the news room, they use whatever they can get to sell the story. Planned shots are rare, or done on the fly… yeah not great, but hey, gotta stay upbeat!
One remedy, was coming up with a “gritty but cool” look to elevate the news shots and stay consistent with the brand’s look. This was a big step out of my sleek, clean, and illustrated comfort zone. I did get a chance to incorporate that style on one of the promos, but that’s it. At the bottom you can see three of my favorite spots I worked on in their full versions. Hope you like it!